Advertiser Education What Is Return

Advertiser Education: What is Return on Investment?

In Part I of ROI, Julie and Fred explain how to calculate Return on Investment for your Google AdWords account.

www.socialnomics.net Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)

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50 Comments

  1. Jared says:

    thanks for the lesson. I’ll keep in mind.

  2. tanner says:

    Nope. You can think or wish whatever you want, but you’re incorrect. Breakeven is 0% ROI. Positive ROI, i.e. anything greater than 0%, is more than breakeven, by definition. Return on Investment = Return divided by Investment. At breakeven, return is zero. Like I said, you can hope or wish whatever you want, but in this life, mathematical constructs have nothing to do with opinion, they’re indisputable facts, and there are often many many wrong choices while only one choice is correct.

  3. Lance says:

    @WinGreenMarketing Wrong! ROI is a division sum Benefits/ Costs x 100. 100% means costs = benefits and you are breaking even

    The guy on the video is correct

    DGFrogz

  4. Leon says:

    The ability to track ROI is one of the best features of Google AdWords. It’s difficult to track individual parts of integrated media campaigns. Tracking the business derived immediately (even within 30 days of a visitor’s initial click) can help one optimize keyword lists, ad verbiage and more. If you’ve got other matters to attend to at your business, AuthorClicks can help. We’ll create and manage your campaign for you. Ask us for a quote today.

  5. Marshall says:

    Love this video. Very informative. There’s nothing more important than ROI . Our site is entirely dedicated to it.

  6. William says:

    @WinGreenMarketing Sure…

  7. Arnold says:

    You can spend as much as you like on clicks but if your site is not converting then you really not getting the full benefit. Check out fastaccesswebsites com for a full range of options to really help your ROI

  8. Ray says:

    You can spend as much as you like on clicks but if your site is not converting then you really not getting the full benefit. Check out fastaccesswebsites com for a full range of options to really help your ROI

  9. Chris says:

    Great video and usefull. I can share google/clickbank auto earn method ..

  10. Eugene says:

    I am trying to win scholarship for my college Ivy Tech, ff I have the most views by August 1, 2010 I win a scholarship for an entire year at college. Please watch my short, funny, 6 second video, thank you views!

  11. Albert says:

    @DancingSpiderman
    all right my dancing dude…i got wat u said after all
    “Don’t take things so seriously;
    comments are only one’s opinions” :D

  12. Nathan says:

    @mkghuy I was being facetious. Only people in the USA say “math”, and it seems to me now, that the overwhelming majority of the people I communicate Mathematics topics with are NOT American, and so , even I now use the more popular “maths”.

    When I watch technology documentaries I even hear American scientits say “maths” nowadays.

    Maths it is, mkghuy.
    But I still like to use the spelling scientits.

  13. Joe says:

    @DancingSpiderman
    lol ok yeah

  14. Seth says:

    @mkghuy DON’T SAY “MATHS”…

    SAY “MATH” INSTEAD… TRY IT.  IT SOUNDS MORE NORMAL.

  15. Andy says:

    Any way, I don’t understand….

    All my ROI are wrong, hahaha

  16. Ernest says:

    Make FREE MONEY Online!
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  17. Melvin says:

    Really ads you should get 250 to 700% ROI on ads but they do cost much more to place but that is the real world of advertsinging expectations. Even if you make money you still have overhead to cover for placing the ad and outstanding costs so is why should be over 300% ROI IMO

  18. Leo says:

    yup….that other commenter doesnt know maths..!

  19. Earl says:

    he’s correct dumbass….go learn some maths..!

  20. Morris says:

    Yes, isn’t that was “breakeven” means?…that you have not made any money but you haven’t lost any money either?

  21. Brandon says:

    100% retorn on investment = you have got 100% of your investment (your ad spend) back ie you have just broken even. He is correct.

  22. LonnieKeller says:

    do u guys know what tangible benefits are

  23. Andre says:

    ROI is the ratio of return (profit) over investment, i.e. “return” “on” “investment”. If you spend $100 and you get a total of $50 revenue back, you have lost $50 for an ROI of -50/100 or -50% (“minus fifty percent”). If you spend $100 and your total revenues are $100, you have $0 profit. $0 profit divided by $100investment is 0% ROI. So, spending $100 to get $100 (total, i.e. 0 dollars profit) is “breakeven” or 0% Return. A 100% ROI would be a SPECTACULAR investment, not breakeven.

  24. Joe says:

    He was correct in how he phrased it because ROI is relative to your investment.

    If you spend $100 and make $50, you only received 50% of your investment back so your ROI is 50%. 0% ROI means you’ve not made a single penny from your investment.

  25. Joshua says:

    At 0:55, the guy says that “when ROI is 100%, you’re breaking even. When it’s higher, you’re making money.”.
    This is incorrect. At 0% ROI, you’re breaking even. Anything above 0% is “making money”.

  26. Louis says:

    Get Facebook, Get Youtube – don’t get twitter though. Maybe someday someone will prove me wrong. Use to like twitter when we had the good ol google realtime but since they stopped paying twitter for their data – hey ho

  27. Neil says:

    Great video!
    

  28. Ian says:

    Video rocked! Stats where mind blowing and Told ya so to my clients :)

  29. Derrick says:

    wow !!! $15 000 in direct mail? Great

  30. Benjamin says:

    Nice job!!

  31. Ian says:

    WOW this is an eye opening video, I did not know that social media was this important! This is something I will have to take a serious look at in the future…

  32. Marcus says:

    All this social media crap sucks!!! there is a real world out there you know, getting out there & meeting people – “real” people, you won’t see life sitting in a social media bubble (which could burst anytime now) where the computer saps your energy away!! Get a life before its too late!!!!!!!!

  33. Justin says:

    LORD THUNDERIN!

  34. Henry says:

    ROI makes a ton more sense for SMO after watching this video. We appreciate you!

  35. Edwin says:

    VERY GOOD

  36. BenjaminJames says:

    Now this is what I am talking about….Finally some light on what we do!!!

  37. Albert says:

    Excellent, well researched video!

  38. Lee says:

    what software did you use?

  39. Douglas says:

    gettargetedfans(.) com is cheap and affordable and gets great results.

  40. Kent says:

    Who made this video?

  41. Wallace says:

    Those are very interesting numbers. Some of them even impressed me and I’ve been online for awhile !

  42. JoshuaCarter says:

    Can you get me lushfmlk.info

  43. Mathew says:

    The numbers are impressive. Citations would help us use them with confidence.

  44. Russell says:

    Hmmm, some of the success could be attributed to a corrolation between progressive corporate cultures and success… ?

  45. Ross says:

    can you guys do a new up-to-date version of this vid for 2011?

  46. Jay says:

    Anyone knows what software you neeed to make a video like this?

  47. Greg says:

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  48. Gerald says:

    Thanks for this – it so makes sense to me – i’ll keep sharing the wisdom

  49. Terry says:

    correlation does not equal causation—you could site many more companies that crashed and burned relying on social media than those who made it…

  50. colin says:

    What a push for all the business owners who do not use Social Media as a marketing strategy in their businesses. Statistics presented in this video will surely convince them to engage in Social Media Marketing, as this will increase their profits without spending even a single dollar. By the way I agree with you @nate15810 :)

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