Advertiser Education What Is Return

In Part I of ROI, Julie and Fred explain how to calculate Return on Investment for your Google AdWords account.
Video Rating: 4 / 5

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25 Comments

  1. Walter says:

    thanks for the lesson. I’ll keep in mind.

  2. Wesley says:

    Nope. You can think or wish whatever you want, but you’re incorrect. Breakeven is 0% ROI. Positive ROI, i.e. anything greater than 0%, is more than breakeven, by definition. Return on Investment = Return divided by Investment. At breakeven, return is zero. Like I said, you can hope or wish whatever you want, but in this life, mathematical constructs have nothing to do with opinion, they’re indisputable facts, and there are often many many wrong choices while only one choice is correct.

  3. Jerry says:

    @WinGreenMarketing Wrong! ROI is a division sum Benefits/ Costs x 100. 100% means costs = benefits and you are breaking even

    The guy on the video is correct

    DGFrogz

  4. Leo says:

    The ability to track ROI is one of the best features of Google AdWords. It’s difficult to track individual parts of integrated media campaigns. Tracking the business derived immediately (even within 30 days of a visitor’s initial click) can help one optimize keyword lists, ad verbiage and more. If you’ve got other matters to attend to at your business, AuthorClicks can help. We’ll create and manage your campaign for you. Ask us for a quote today.

  5. Fred says:

    Love this video. Very informative. There’s nothing more important than ROI . Our site is entirely dedicated to it.

  6. Leslie says:

    @WinGreenMarketing Sure…

  7. Chris says:

    You can spend as much as you like on clicks but if your site is not converting then you really not getting the full benefit. Check out fastaccesswebsites com for a full range of options to really help your ROI

  8. Everett says:

    You can spend as much as you like on clicks but if your site is not converting then you really not getting the full benefit. Check out fastaccesswebsites com for a full range of options to really help your ROI

  9. Danny says:

    Great video and usefull. I can share google/clickbank auto earn method ..

  10. Marshall says:

    I am trying to win scholarship for my college Ivy Tech, ff I have the most views by August 1, 2010 I win a scholarship for an entire year at college. Please watch my short, funny, 6 second video, thank you views!

  11. Lewis says:

    @DancingSpiderman
    all right my dancing dude…i got wat u said after all
    “Don’t take things so seriously;
    comments are only one’s opinions” :D 

  12. Edward says:

    @mkghuy I was being facetious. Only people in the USA say “math”, and it seems to me now, that the overwhelming majority of the people I communicate Mathematics topics with are NOT American, and so , even I now use the more popular “maths”.

    When I watch technology documentaries I even hear American scientits say “maths” nowadays.

    Maths it is, mkghuy.
    But I still like to use the spelling scientits.

  13. Craig says:

    @DancingSpiderman
    lol ok yeah

  14. GeorgeJackson says:

    @mkghuy DON’T SAY “MATHS”…

    SAY “MATH” INSTEAD… TRY IT. IT SOUNDS MORE NORMAL.

  15. Willie says:

    Any way, I don’t understand….

    All my ROI are wrong, hahaha

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  17. Anthony says:

    Really ads you should get 250 to 700% ROI on ads but they do cost much more to place but that is the real world of advertsinging expectations. Even if you make money you still have overhead to cover for placing the ad and outstanding costs so is why should be over 300% ROI IMO

  18. Bradley says:

    yup….that other commenter doesnt know maths..!

  19. Bill says:

    he’s correct dumbass….go learn some maths..!

  20. Ken says:

    Yes, isn’t that was “breakeven” means?…that you have not made any money but you haven’t lost any money either?

  21. Jeremy says:

    100% retorn on investment = you have got 100% of your investment (your ad spend) back ie you have just broken even. He is correct.

  22. Ralph says:

    do u guys know what tangible benefits are

  23. Randy says:

    ROI is the ratio of return (profit) over investment, i.e. “return” “on” “investment”. If you spend $100 and you get a total of $50 revenue back, you have lost $50 for an ROI of -50/100 or -50% (“minus fifty percent”). If you spend $100 and your total revenues are $100, you have $0 profit. $0 profit divided by $100investment is 0% ROI. So, spending $100 to get $100 (total, i.e. 0 dollars profit) is “breakeven” or 0% Return. A 100% ROI would be a SPECTACULAR investment, not breakeven.

  24. Richard says:

    He was correct in how he phrased it because ROI is relative to your investment.

    If you spend $100 and make $50, you only received 50% of your investment back so your ROI is 50%. 0% ROI means you’ve not made a single penny from your investment.

  25. Christian says:

    At 0:55, the guy says that “when ROI is 100%, you’re breaking even. When it’s higher, you’re making money.”.
    This is incorrect. At 0% ROI, you’re breaking even. Anything above 0% is “making money”.

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