@TRACTION: The Email Marketing Course
Event on 2012-02-27 09:00:00
If you use email as a component of your marketing or CRM, in a small business, large corporation, or service agency, this course is a must!
Direct marketing to an opt-in email list still gives you the best ROI of any digital activity. But email is fraught with complications that most users are simply unaware of.
What you send is rarely what arrives, if it arrives at all.
This course helps you to put together email strategies that work, and shows you how to maximise delivery, open rates, click-throughs and conversion.
You’ll learn how the CPA and POPI impact spam, and how following best practices in international email marketing can improve your success. You’ll learn about the tools and techniques that can cost-effectively manage your lists, save you time and improve your results.
Some of what will be covered:
• The best ROI of any digital activity
• Email strategies that work
• Maximise delivery
• Increase open rates
• Improve click-throughs
• Increase conversion
• CPA, POPI and spam
• Best practices in email marketing
• Manage your lists
• Tools and techniques
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.
Participant Feedback:
‘To understand the inherent value of doing email right. The mindspark that flows from this excited the people around me to discuss and innovate.’ C. Green
‘One of the most informative & interesting courses I have attended.
Brilliantly presented by an extremely knowledgeable & current presenter. The course is perfectly suited to my current work environment.’ I. Coulson
‘Colleagues in my sector are more or less at a similar point with reforming their communication strategies. The course really brings to light the errors we were committing. It also highlights the value of outsourcing vs in house & not drawing the most from campaigns. In the NGO sector we tend to try and spread ourselves too thinly by trying to save money doing stuff ourselves. In the end the numerous activities we undertake are not as effective as we would like it to be than if we applied it properly to begin with.’ J. Sands
‘Well structured – Concise – Objectives met – thoroughly presented – phenomenal industry knowledge – handy tips.’ J. Rees
‘Demystifies a process normally perceived to be simple and places many red flags and checks in place to conduct the process in a professional and result-driven way.’ J. van Rooyen
‘Eye opener and extremely informative. Thank you for giving ideas of what we can do, in the companies we are with at present.’ M. Compton
’Highlights the most important – yet frequently overlooked – aspects of email marketing. Provides easy-to-adopt tactics and applicable advice for successful campaigning.’ V.Kotze
Britefire (Pty) Ltd. (www.britefire.co.za)
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.
South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.
Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.
at City Lodge Fourways
Cnr Monte Casino Boulevard and Witkoppen Road
Johannesburg, South Africa
Web Lounge: Online Marketing 101
Event on 2012-02-27 17:00:00
Speaker: Alan Cox, LeftClick
By popular demand this is a re-run of the event first held in November 2011. If you missed that event and heard how great it was then this is for you.
At this event we'll be covering all the basics of internet marketing and essentials of succeeding online. Too often businesses spend far to much time, money and energy on things that aren't important while at the same time neglect the most important things of all.
We hope you'll leave this event with more clarity of how the Internet works from a business acquisition perspective. Furthermore we hope you'll leave with some golden nuggets that you'll be able to take away and implement straight awat for your business.
THE SPEAKER
Alan Cox, LeftClick
Alan Cox is managing director of LeftClick, a Christchurch based web company specialising in helping companies grow by making better use their online presence. Alan has been practising customer-focussed design principles for over 15 years and the last 10 years has been focussed on web usability and persuasion.
His no-nonsense approach to website optimisation has resulted in staggering increases in conversion rates and award wins with some of the big names in internet retailing both here in New Zealand and overseas.
Outside of work, Alan is a father of three, a keen cyclist, loves good coffee and is a trained barista.
FORMAT
5:00pm – 5:30pm Registratiion and networking
5:30pm – 6:00pm Seminar Presentation
6:00pm – 6:30pm Q&A, on topic or off, it's up to you.
6:30pm – 7:00pm Networking
7:00pm Close
DRINKS
There will be a cash bar available.
ABOUT WEB LOUNGE
Web Lounge is an informal seminar series aimed at helping business people do better business by making better use of the internet. The ultimate goal of Web Lounge is improve the Canterbury economy by helping businesses access new markets, sell more and become more profitable.
at The Fox and Ferret
Rotherham Street
Christchurch, New Zealand
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